Be better? Or be different...? AMP Work Blog No. 4
Legend has it that Henry Ford once said, if I had asked what people wanted, they would have said, faster horses (instead of a car). In a similar vein, Steve Jobs famously said, people don't know what they want till you show it to them! I think the point is not so much that we don't need to listen to our customers. Rather, we shouldn't depend on our customers to give us the solution. One of the AMP faculty put it well - customers are not so good at telling us what the solution is. But they're great at articulating what the problem is! So our job is to listen, and then we figure out the solution to our customers' problems (and for the avoidance of doubt, I mean both external and internal customers, especially in the case of support units). Yet w hen we go about our 'customer engagement', it's so easy to fall into the trap of asking questions like "What can we do better", "How would you like us to change" and "...